Twitter was a really strong brand, so Elon’s instance to change it to X seemed like a baffling choice, and it seems one based on his fascination with the letter X rather than any business reason.
As a… – user I want… – a strategically-timed, comprehensive rebrand so that… – negative discourse regarding company practices can be briefly veiled with commentary regarding new name, logo, and brand assets, alongside excessively-shared parodies of the brand in meme format
here’s why everyone is WRONG about twitter changing its name to x being “a baffling choice” and “not a smart thing to do”: a thread
1/ x is an awesome letter, one of the coolest letters in fact! I just turned 8 years old and I think the letter x is the most coolest thing there is. anyway, my dad made me chicken nuggets so I can’t finish the thread right now
All jokes aside, I did find a serious thread that was actually useful in detail the reason for X:
The X era has begun at Twitter Elon Musk says the bird logo will be replaced by an X. For Musk, it’s the continuation of a story that began 25 years ago. Here’s a brief history on that...
Let’s go back to 1999. After selling his first company… …Musk set out to disrupt banking. And the X identity was born. But its time as a standalone brand would be short-lived. Instead, X became part of another brand.
X became part of PayPal. And PayPal was acquired by eBay. Musk walked away with $165 million. He then started building again… …and the letter X would reappear.
Musk would launch Space Exploration Technologies Corporation. It would become known as SpaceX.
Worth noting… SpaceX’s logo has a hidden message. The X symbolizes a rocket’s trajectory.
Musk also used “X” at Tesla. It’s the name of Tesla’s third model. Musk envisioned a car lineup with models that spelled out “sexy.” There’s a Model S. An X. And a Y. Ford had the rights to the Model E. So Musk instead opted for 3, which is basically a backwards E.
X is even the name of Musk’s young son.
Meanwhile, you likely saw all of the headlines leading up to this development… …from rebranding Twitter as X Corp… …to the recent launch of xAI. In other words, wheels were already in motion for the new era.
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