Troy Hunt, the cyber security expert, has a great blog on website certificates (DV/EV) which is worth a read:
https://www.troyhunt.com/how-everything-were-told-about-website-identity-assurance-is-wrong/
The TLDR is as follows:
He discusses false advertising in regards to extended validation (EV) certificates. Websites which had it used to show the green URL bar, but now browsers don’t do this.
Now you are supposed to click the padlock icon and inspect the details, but different browsers show different things.
If it shows the name of the company that issued the certificate, how do you know you should trust them?
“EV only works if people change their behaviour in its absence and clearly, that just doesn’t happen”
Troy Hunt
People now use mobile devices to browse the internet, and the security information is even more hidden in the browser. On iOS, you have to download a separate app!
Even “website checkers” are misleading.
A site seal is just an image, and therefore can be spoofed. Troy has registered digicert-secured.com to troll DigiCert and is still up a year later. It has a nice picture of a seal (animal).