The YouTube Channel

A colleague promoted his YouTube channel which is the result of an amazing idea he had during the Coronavirus lockdown.

He thought it was clear that “people who didn’t have access to the internet, or lacked the basic digital skills would find this situation an immense struggle”.

So his solution is to create a YouTube channel where he makes videos on basic stuff like “how to use a mouse”, “how to use a touchscreen”, “how to navigate a website”.

There’s a major flaw in his idea.

How do people watch YouTube? Does someone print it out for them? No? So they have to go on the internet and use basic skills to navigate to YouTube, in order to watch a video telling them how to do so.

Even though he promoted it at work and many colleagues would have watched the content just to see what it is like – he only has 350 views and 12 subscribers in nearly 3 months. Don’t quit your day job.

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